All Campaigns — ranked by ₹ impact
48 campaigns · click row for AI diagnosis| Campaign / SKU | Platform | City | Spend/day | ROAS | Trend | Avail % | Status | AI Action |
|---|---|---|---|---|---|---|---|---|
|
SKU Alpha 500g — Search Broad
Category Leader · Search
|
Blinkit | Bengaluru | ₹18,400 | 1.6x | 38% | ACT NOW | PAUSE · OOS spend leak | |
|
SKU Beta 1kg — Brand Search
Premium Range · Search
|
Instamart | Mumbai | ₹24,100 | 1.9x | 81% | ACT NOW | Cut bids · shift long-tail | |
|
SKU Gamma 250ml — Display
Impulse Category · Display
|
Zepto | Delhi | ₹11,200 | 5.8x | 94% | ACT NOW | Unlock budget cap +40% | |
|
SKU Delta 2L — Category
Staples · Search
|
Amazon Now | Hyderabad | ₹8,900 | 4.2x | 88% | AUTO | Auto-rule active | |
|
SKU Epsilon 100g — Search
Snacks · Search
|
Flipkart Minutes | Pune | ₹6,200 | 3.9x | 91% | AUTO | Auto-rule active | |
|
SKU Zeta 750ml — Display
Beverages · Display
|
BB Now | Chennai | ₹4,800 | 2.6x | 76% | WATCH | Leave untouched | |
|
SKU Eta 200g — Brand
Personal Care · Search
|
Blinkit | Bengaluru | ₹9,100 | 4.7x | 96% | HEALTHY | Leave untouched | |
|
SKU Theta 1L — Category
Home Care · Display
|
Instamart | Delhi | ₹7,300 | 4.4x | 92% | HEALTHY | Leave untouched |
Showing 1–8 of 48
AI · Insight Summary
9 of 48 campaigns need a human decision today.
Availability leak — 3 campaigns spending on low-stock SKUs (<60% avail), burning ~₹41,000/day. Auto-pause queued pending approval.
ROAS bleeders — 4 high-spend campaigns below 2.2x target. Bid restructure and long-tail keyword shifts projected to recover ₹84,000/week.
Capped winners — 2 campaigns above 5.2x hitting budget caps before 6PM daily. Unlocking adds ₹62,000/week incremental revenue.
Everything else: 21 healthy (untouched) · 14 on auto-rules · 4 on watch.
Campaign Distribution
9ACT NOW
14AUTO
4WATCH
21HEALTHY
AI Diagnosis · Selected Campaign
SKU Alpha 500g — Search Broad Match
Blinkit · Bengaluru · Personal Care · Search
Spend/day
₹18.4K
ROAS
1.6x
Avail
38%
AI diagnosis. Availability is 38% while the campaign spends ₹18,400/day. This is a supply problem, not a media problem — every impression on a low-stock SKU is wasted spend and a poor consumer experience. ROAS is distorted downward by unfulfillable demand.
▶ PAUSE campaign · flag supply team · auto-resume at 90% availability
Projected: saves ~₹1.1L/week in wasted media spend · auto-resumes when stock restores
Bulk Actions
Actions are queued — execution requires one-click confirmation
